Just found out about an interesting marketing demographic courtesy of a group of German marketing students who did some research for the Haida Gwaii Culinary Co-operative this week. LOHAS or Lifestyle of Health and Sustainability make up about 2/3 of the German market! I wonder how many Canadians would be considered LOHAS? How about that? Better than just calling them hippies right? I was just discussing the other day with someone how we needed to develop more words so that we aren't just constantly referring to the 70's. Thank you Germans!
Showing posts with label sustainability. Show all posts
Showing posts with label sustainability. Show all posts
Friday, December 3, 2010
LOHAS
Just found out about an interesting marketing demographic courtesy of a group of German marketing students who did some research for the Haida Gwaii Culinary Co-operative this week. LOHAS or Lifestyle of Health and Sustainability make up about 2/3 of the German market! I wonder how many Canadians would be considered LOHAS? How about that? Better than just calling them hippies right? I was just discussing the other day with someone how we needed to develop more words so that we aren't just constantly referring to the 70's. Thank you Germans!
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